What is commercial design
Design is a modern and necessary word in our fast-paced age. Behind this word is the multifaceted and challenging work of creative minds who create masterpieces of design art.
Interior design is an integral part of this creative activity. People increasingly show a desire to decorate their places of residence: not only the home dwelling, but also the work area. Entertainment venues also need quality decoration. Therefore, the design of commercial premises is now at the peak of popularity. Market pavilions, exhibition centers, cafes, bars, restaurants, beauty salons, entertainment venues delight the eye with a variety of stylistic trends.
Design of trade pavilions and exhibition complexes
The design of pavilions should take into account the rules of the three zones: the first, closest to the exit – the fresh arrivals, the second – the items of daily demand, the third – other goods. The most important is the practical and visual component: the convenient arrangement of goods, lighting and color scheme.
Based on the tricks of marketing, it is better to place fashionable receipts on the right, since customers are most often right-handed type of traffic. According to the rules of design, it is also desirable to use the center of the sales area: you can place glass showcases or racks.
Lighting also plays a significant role, because a certain light can visually increase or decrease the area. To visually expand the work area, it is better to use light materials with light-reflecting properties or light sources that are arranged in a straight line along the wall. Direct lighting, coming from above, on the contrary, narrows the space. With well-thought-out and intelligent lighting, it is possible to accentuate certain objects that should be highlighted against the rest.
The color scheme in the design of shopping complexes is also important. The choice of colors depends on the purpose and type of retail space. If the scope of activity – sales of office, household or computer equipment – it is better to use a cold light or gray tones (especially for small spaces), which will correspond to the seriousness and importance of the company. If it is an exhibition and sale of works of art, clothing or gifts, in this case, various color solutions are acceptable: from neutral colors to bright and unusual contrasts.
Design of cafes, bars, restaurants, entertainment centers, beauty salons
The design of entertainment facilities should create an atmosphere of hospitality, relaxation and soulful holiday.
Lighting in this case is often subdued, which allows you to create a mysterious twilight of another world. Particular attention should be paid to the lighting of the bar – the central place in the institution. The light should favorably emphasize the stylistic features of the rest of the space. Also, important is the material from which the interior is made. Velvet, velvet and other similar in texture fabrics absorb much more light than smooth and glossy, so in this case, lighting is better to make brighter.
Colors can be different: cold or warm bright colors – depending on the customer-focus of the institution. Respectable clubs and restaurants can be decorated in gloomy purple, blue and black tones. National cuisine establishments are better done in a setting that reflects the symbolism and national colors of the country. Cafes and bars for young people are better decorated in an unusual thematic style, using catchy posters and unusual drawings in a colorful palette. Children’s entertainment centers require bright, cheerful shades that will delight kids and lift their spirits.
Competent designers will help not to get lost in the variety of design options. They usually work in several stages:
- Analyzing and evaluating the room, determining the amount of repair and finishing work;
- Study of clients’ wishes and finding a design compromise;
- Preparation of estimate and design project;
- Creation of ready-made design.
Unusual design solutions in shopping centers and entertainment facilities attract visitors, visually delight and aesthetically provoke customers to look again in these places.
Quality design services are certainly worth paying for. Design is part of a company’s image. Decent look coupled with good “stuffing” is the key to success and triumph in the fight for each client.